SER National and Chrysler Financial Launch ‘SER Progreso’ to Bridge Financial and Technology Divides for Latino Families in Four States

IRVING, Texas, April 19 /PRNewswire/ — A financial education partnership between SER-Jobs for Progress National, Inc. (SER National), a nonpartisan, nonprofit organization, and Chrysler Financial, a business unit of DaimlerChrysler Financial Services Americas) aims to make the financial dreams of Latino families around the country a reality.

Beginning April 23 of this year, “SER Progreso” will kick-off with the launch of a “Financial Literacy E-Center” hosted by SER National. The web site will be friendly to users of all ages and feature content, developed by Chrysler Financial, in both English and Spanish.

Later in the month, the first of 10 informational luncheons and five job fairs will be staged with later events to be hosted at sites around the country. The luncheons and job fairs will include workshops allowing participants the opportunity to learn the basics of using both Internet and computer technology, including SER’s E-Center, as tools for managing personal finances and gaining new financial literacy knowledge. Representatives from Chrysler Financial will also be on-site during the events to provide professional knowledge and an overview of the kinds of financial services their organization offers.

“As a company, Chrysler Financial is well aware of the financial disparities within the Hispanic community, but we also know Latinos have a drive to obtain new knowledge that will help them do more for their families and create opportunities for future generations,” said William F. Jones Jr., Vice President – Chrysler Financial. “Our goal is to provide a program that is valuable to the Hispanic community and a haven of resources that can truly impact lives. ‘SER Progreso’ has that potential.”

According to the FDIC, half of the 40 million Latinos in the United States are unbanked. Furthermore, in a 2004 study involving 2 million people, the Texas Department of Insurance said Hispanics had credit scores 5 percent to 25 percent worse than whites. To combat credit and finance-related issues Chrysler Financial and SER National are teaming up to present a financial literacy program that pairs technology, job fairs and informational “luncheons” with a dual-language approach calculated to ensure the world of personal finance is explained in a language every member of the family can understand.

According to Daniel Gomez, Chief Policy Analyst for SER National – Washington, D.C., “SER is in a landmark position to leverage an innovative financial literacy curriculum provided by Chrysler Financial to bridge gaps in the Hispanic community that disconnect many Latinos from sound financial management and technology use for a better quality of life. Our hats go off to Chrysler Financial for helping SER National to ensure language and unfamiliarity with technology are no longer barriers to financial success.”

For information about SER National, its affiliates or this partnership with Chrysler Financial visit: http://www.ser-national.org/.

About Chrysler Financial

Chrysler Financial offers a complete line of world-class automotive financial products and services for both dealers and consumers of Chrysler, Jeep(R) and Dodge vehicles. In addition to offering vehicle wholesale and retail financing to more than 2,400 Chrysler, Jeep and Dodge dealers, Chrysler Financial also provides fleet management and lines of credit to dealers. As an industry leader in automotive financing, Chrysler Financial provides its customers with the most innovative and efficient methods of doing business. For more information on Chrysler Financial visit http://www.chryslerfinancial.com/.
Website: http://www.chryslerfinancial.com/

Financialannounced today several key appointments to further strengthen its leadershipteam and improve its position as an independent provider of FinancialServices.

Thomas F. Gilman is appointed Executive Vice President. In this role, Gilman will be responsible for providing strategic direction of all operations ChryslerFinancial, finance and risk management activities. Gilmanpreviously served as Senior Vice President and Chief Financial Officer forAsbury Automotive Group CEO and President of Solutions LLC. He has a 27-yearhistory with Chrysler Corporation, including a position of Vice President andChief Financial Chrysler Financial Corporation in 1998. He hasheld 18 including the financial position and dealer credit operations, manufacturing, product development, sales, marketing, treasury and international operations.Leland Wilson was appointed Chief Financial Officer reporting to Gilman. In this position, Wilson will be responsible for all finance, control, compliance, treasury and tax activities for Chrysler Financial. Wilson brings strong financial background having served as Senior Vice President – CapitalMarkets of First Marblehead Corporation, where he was responsible for thefirm securitization activities. Prior to this position, Wilson was Vice President and Treasurer theSenior Vanguard Car Rental.Darcy Walker was appointed Chief Officer reporting to Gilman risk. Walkerwill be responsible for credit policy design, implementation and portfolioanalysis and the strategic development of methods of collection. Walkerbrings with more than 25 years of experience at Citibank, where the positions of Vice President heldthe – Credit Card, Vice President – investment bank and Vice President – Group Credit. It was also the official credit forU.S. Consumer Business Group and Senior Vice President – Global Risk Officerfor Morgan Stanley.

The three nominated brings a proven track record, a strong focuson performance and broad fund industry. These appointments areeffective immediately and better conditions of Chrysler Financial bestserve their various needs.

Chrysler Financial

Chrysler Financial offers automotive financial products and services toboth distributors and consumers of Chrysler, Jeep (R) and Dodge vehicles in theU.S., Canada, Mexico, Puerto Rico and Venezuela. Besides offeringvehicle wholesale and retail financing to more than 3,000 Chrysler, Jeep andDodge dealers, Chrysler Financial also provides fleet management and lines ofcredit to distributors. Currently, nearly three million drivers in the United States enjoy the benefits of leasing or financing Financial.Chrysler with Chrysler Financial has an employee base of 4,000 and supports a globalportfolio of $ 75 billion. For more information visitcorp.chryslerfinancial.com.SOURCE Chrysler FinancialBill Porter, +1-248-427-3120, wrp4@chryslerfinancial.com, or Amber Gowen, +1-248-427-3126, arp11@chryslerfinancial.com both Chrysler Financial

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“The beauty of Salesforce is that we can customize the way they do business. Each individual user across our three brands takes a universal source of information to make work more efficient. From a strategic standpoint, Salesforce is a component critical of a broader vision that promises to improve communications, streamlining processes, and sharing intelligence to drive success. ”

Challenge

* Chrysler Financial, a provider of tailor-made leasing and financing solutions for dealers and customers of Chrysler requires a CRM solution to increase the effectiveness of its sales force
* An existing system of Lotus Notes can not adapt to changes in a timely and profitable business, not the 24 / 7 accessibility
* The company requested an easily customizable CRM solution that can be implemented quickly with minimal IT support

Solution

Chrysler Financial * After considering the construction of a CRM solution in the enterprise, the company selected Salesforce Enterprise Edition for SAP CRM in its depth of functionality and strong market leadership
* Consulting assigned Successforce Salesforce with the company business processes, accelerate implementation
* In three months, Chrysler Financial deployed the solution to 300 users through the sales of three brands in three countries, while others were subsequently added 451 seats for users in operational roles as retailer credit and credit
* Chrysler Financial custom tabs to reflect the nuances between the different business units
* Premier Support and Administration Successforce advanced customer care and ensure that experts from Salesforce manages and controls the implementation of Salesforce
* S-controls management plan sales calls within Salesforce sheets, data capture and preparation of the activity called
* Panels to boost the use of track productivity and performance
* Automated alerts and lead routing, rules-based workflow, maintaining the opportunity to go cold
* The future of integration with Lotus Notes email and calendar sync with Salesforce, a possible integration Force.com Mobile offer ubiquitous wireless access

Results

* Centralized access to accurate sales allows a common conversation about the client
* The flexibility inherent in Salesforce allows Chrysler Financial to customize the business requires changes
* With the ease of Force.com Builder, there is no need to hire programmers to configure the system
* Eliminates costly alternative solutions by combining Salesforce with training on customized training plans – living document – one for each of the fields used to focus on a few behaviors that lead to results
* Plans to build further the functionality of Salesforce will continue to adapt the system for Chrysler Financial, with corporate vision